Today, Starbucks has taken another step toward evolving the digital experience for customers in China by launching voice ordering and delivery capabilities within Alibaba’s smart speaker, Tmall Genie. Customers can now order their most favorite Starbucks beverages and food by simply using their voice for delivery within 30 minutes. Leveraging Alibaba’s on-demand food delivery platform, Ele.me, the voice ordering capabilities for Starbucks further extend the customer experience within Starbucks digital ecosystem.
The launch of the new service marks the main one-year anniversary of starbucks hours and Alibaba’s strategic partnership which advances the brand new Retail infrastructure and digital power in China – one of many fastest-growing markets on the planet for coffee consumption. The announcement also builds on several significant collaborations in between the two companies that enable a seamless Starbucks Experience for Chinese customers, including establishing back-of-house kitchens, Star Kitchens, within Alibaba’s Freshippo supermarkets in China.
“We are thrilled to offer our cutting-edge Artificial Intelligence technology through Tmall Genie to serve Starbucks digitally-savvy customers in China,” said Miffy Chen, general manager at Alibaba A.I. Labs which leads the growth of Tmall Genie. “Earlier this year, we launched food order and delivery service through Ele.me responding to our own users’ needs for on-demand local services. We’re excited to introduce an even more diverse and enriched experience on our platform through Starbucks voice ordering and offer a direct advantage to Chinese consumers in their daily routine.”
“The Starbucks feature through Alibaba’s Tmall Genie ushers in a new era of digital customer engagement for Starbucks, leveraging ground-breaking digital technology to generate an unprecedented experience that elevates our relationship with customers to new heights,” said Molly Liu, v . p . and general manager, Digital Ventures, Starbucks China. “We are centered on ensuring that Starbucks voice ordering is definitely personal, and we look ahead to offering our customers more convenient moments and new opportunities to engage with Starbucks on a single integrated platform because they move through the entire day.”
Through Alibaba’s Tmall Genie, customers place an order utilizing their voice and can track their order in actual-time in the 30-minute delivery timeframe.
Starbucks® Rewards members also can earn Stars and receive membership updates, including benefits, on the Tmall Genie. Soon, members should be able to receive personalized recommendations when utilizing voice commands to set orders which are tailored to previous order preferences and popular items from Starbucks seasonal menu. As another additional benefit, Starbucks fans in China can vchdcq listen to the most recent Starbucks in-store playlists through Alibaba’s music streaming app, Xiami Music.
Powered by Alibaba’s speech AI and voice print payment technology, Tmall Genie orders help expand our prime-quality Starbucks Delivers experience that is certainly consistent with the Starbucks standards, including specially-designed splash-proof lids for both hot and cold beverages, tamper-proof packaging seals and individual hot and cold delivery containers to make certain orders arrive at the optimal temperature for enjoyment.
A unique Starbucks-themed Tmall Genie can be obtained through the Starbucks virtual store in China, which unifies starbucks offerings within Alibaba’s mobile apps, including Taobao, Alipay and Tmall.