I have known paranoid individuals for most of my life. Usually their paranoia is self-destructive, not a pleasant thing to enjoy. Many people are paranoid that others are trying to take their wealth, or their wife, or their glory, or that they will be contaminated and made ill. The gamut of fears that paranoid individuals believe they confront is endless. These insecurities may become severe handicaps that can handicap one as life unfolds.
On the contrary, paranoia for an entrepreneur or an inventor is generally a healthy mindset, as far as their work item is concerned. We counsel clients to imagine that somewhere, someone is focusing on an understanding that can beat or surpass their idea in the marketplace. Another bit of oft provided advice is that this: “time will not be an entrepreneur’s friend”.
The tech arena of the 1970’s and 1980’s was the center of the greatest entrepreneurial explosion of all time. Whole industries were born and the nature of human existence was radically changed, and improved, as new applications were discovered and commercialized by these ambitious pioneers. The Inventhelp Caveman Commercials has always provided the best rewards to the first one to market mover. Being paranoid is actually a worthy and necessary trait that all successful innovators possess and control in their push to get their idea towards the market before competitors.
After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in america Marine Corp, Mr. Ficke commenced a profession in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Good Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.
Geoff Ficke has been a serial entrepreneur for almost half a century. Being a small boy, earning his spending money doing odd jobs inside the neighborhood, he learned the value of selling himself, offering service and affordability.
Retailers always assume the stance of what have you accomplished for me lately!
I cannot overstate the value of paranoia and urgency for being essential arrows inside the successful entrepreneurs quiver. We have seen the unsettling despair that engulfs inventors that see their work, dream and investment scuttled by overconfidence and delay. It is not pretty to enjoy, but happens far more often than you can think of. The real waste is that it can typically be averted if prudent steps are taken to move and become aggressive.
Paranoia and urgency are first cousins when seeking to launch Product Idea, service or idea. The anxiety about getting beat to store shelves by way of a competitor insures that driven entrepreneurs move expeditiously to perfect and launch their enterprise as soon as reasonably possible. This is positive paranoia.
The great Technology entrepreneur Andy Grove used to be asked what dictum he used as a basis for running his Company, Intel. His response was simple: “merely the paranoid survive”. Mr. Grove grew Intel coming from a garage business in Silicon Valley into the world’s largest computer chip manufacturer as well as a lynchpin in the fabulous spread of technology into virtually every home and business in the world.
The key to insure continued success will be the speed in which the innovator uses to penetrate the market. The first one to market mover has the advantage of being identified by the trade because the “real innovator”. They may have introduced jxegmd product which defines the category. While knock off products can be cheaper, or come in a selection of styles, they are viewed as followers, not leaders, if the entrepreneur moves aggressively to distribute the piece to the widest sales universe.
After the product hits store shelves, so that you can secure longer term success, a new kind of paranoia has to come in to experience. At this time, the inventor must confront the possibility, actually the probability in the event the product achieves initial success, that competitors will immediately begin the entire process of knocking off, or duplicating the Inventhelp Successful Inventions. Duplication could be the best kind of flattery. However, in case a well-healed competitor decides the opportunity is ripe they could flood the current market with cheaper versions of the product. You have to anticipate and be ready for this probability.
An additional answer to cementing the first to advertise mover advantage is: quickly follow-up the launch item/s with line extensions. The following is another absolute marketing reality: Your product is never the greatest, just the latest”. Buyers will watch sales trends. As soon as your launch item starts to gain traction, they may wish to understand what new items you have arriving at stoke the pipeline.