Armenian bookmaker TotoGaming has embarked on a strategy of introducing considerable improvements to its omni-channel operations, especially in its provision of 키노사다리. Within the last two decades TotoGaming has developed among the largest networks of retail operation in the region, with the company making great progress through its aim to provide customers with the best the market provides. This consists of both enhanced web and mobile presence.
TotoGaming Board Chairman Suren Khachatryan explained that this company puts an excellent focus on a technique of multiplying the quantity of live events and the quantity of live markets per event, as it tries to satisfy growing demands of clients for fast and reliable information.
“Quite recently we have significantly increased our in-play betting offerings,” he explained. “We have a clear view of the bright way ahead for Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings in number and quality.”
Khachatryan said he highly appreciates the collaboration with such video content providers as IMG, Perform, Sportsman and Betradar, which enables the business to provide around 50,000 live-stream events to customers each year. “Due to good quality products of our own providers, we anticipate over 30% increase of in-play betting,” he added.
TotoGaming increased its in-play coverage in Q3 to 18,000 matches per month and aims for more than 20,000 monthly in the end of the season. Khachatryan believes the next thing in broadening the collaboration with its providers will move the business to some higher-level in the modern, user-friendly gaming and sports betting world.
This year the business released the mobile version of its Online Sportsbook, including all video-streaming materials and merchandise from the leading content providers.
Already during the first few weeks of the release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.
Khachatryan commented: “We plan to follow-up with new trends in modern gaming and sports betting developments by implementing more and more innovative technologies and has, basing our services on official data solutions to provide our customers with fast and accurate data.”
TotoGaming also places plenty of increased exposure of customer service and supplies online 24/7 support services to keep that goal. It offers also taken a ‘special approach’ to its customer experience through making its ui comfortable and attractive to the conclusion user, and all of this in the company’s adherence towards the principles of the responsible gaming.
TotoGaming’s partners have all been keen to show their support for your bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are obviously thrilled to verify TotoGaming being a new partner to our own premium streaming service. The collaboration will bring a number of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We look forward ioyqow expanding our relationship with TotoGaming later on years because they take sports betting to some more impressive range in Armenia.”
Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming has become an important part of every sportsbook so we are looking towards jointly develop the best product for TotoGaming’s customers. We have been pleased to welcome TotoGaming amongst our clients and therefore are looking towards a long and reliable cooperation.”
John Harlow, Head of Sales-Betting for Perform Group, said: “It is an excellent pleasure to offer TotoGaming with this Watch&Bet content, and I look ahead to forming a long lasting partnership with them.”
Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to have won TotoGaming as a new partner. It’s our aspiration to offer our partners with everything else necessary to run the most entertaining and informative offering within the sports betting.