Today, search engines are placing more emphasis on incoming links to a website when looking for rank. The main reason being is because they are difficult to obtain from trusted sources (a “by the book” website such as the Dmoz directory) and it is a great way to partially get rid of the group of people who abuse the “on the page” factors of optimisation (page spamming). How is this so? Well, if you have someone who is abusing the “on the page” factors and they have no trusted links to their page (they will most likely not get any at all as a result of spam) then there is no chance of them getting a good listing. However, individuals have worked out ways in getting a huge number of links, through link farms and other tactics, no matter the quality of their website. As the search engines are aware of this, it brings us to the main topic of how one link can be much better than ten.
Obtaining one link from a trusted source can be very difficult inside the sense that they do not issue links to simply about anyone. In case you have an excellent website with relevant information, then you will get them. It is because of this one link from a trusted source can better a multiple of links using their company websites. As this is “trusted” by search engine listings, it will likewise trust the websites it links to. In case you have ten links from your close friends, it will help you in a few sense, but no where near as much as the main one link from the source like Dmoz, unless one of the friends includes a very reputable website amongst the search engines.
Having way too many irrelevant links could harm your website’s visibility in the search engines. What is meant from this has links from websites which have no relation to yours. A good example of this could be a website about cars linking to another one site about medicine (unless the sites are reputable and have a valid reason for your link i.e. there exists a relationship made between cars and medicine). Search engines will get on this type of link and can give it no weight in increasing your visibility. Obtain a number of these irrelevant links, then djglva could be viewed as spam (just like a link farm tactic) and will lower the popularity of your website within search engine listings.
The key the following is to pay attention to quality rather than quantity. Gaining a couple of good / relevant links will require you much beyond plenty of irrelevant links. To have these quality links, begin by placing your website in directories, but make sure you avoid any “on the page” spamming since this is not going to enable you to get accepted. Once search engines like google have acknowledged a presence of relevant links, follow up into it and research some methods to acquire more. After some time, you will notice that your website’s performance will increase, since the links age, provided you might have performed search engine optimisation. Avoid obtaining the irrelevant links though it might be tempting to see fast results. It will only be a matter of time before an internet search engine realises the spam tactic, and as they say “fast rise”, fast fall”.