Capturing email leads using your website and social media efforts may never have been more significant. With social media marketing algorithms limiting the number of fans and followers who watch your posts, along with high search engine results often being elusive, business people should capture their visitors’ email information when they have the opportunity.
1. Exit-Intent Pop-Ups
I’m sure you’re knowledgeable about the ubiquitous (and sometimes dreaded) pop-up. Love them or hate them, there’s no denying they could be extremely effective. Email opt-in pop-ups can work in any niche.
Don’t hesitate to tug out all of the stops in your efforts to construct your set of chromengage. You must invest in using a number of approaches for a set time period so that you can deduce which ones are the most efficient with your audience.
Use the crafting blog Nikki, In Stitches
. She used virtually the identical opt-in box both in her sidebar and lightbox. Even though the sidebar form was constantly visible, the pop-up only displayed to every visitor every two months. Good sense would suggest the sidebar form ended in higher conversions, right?
The results, however, were quite unexpected: The pop-up box received 1,375 percent more opt-ins
compared to ever-present sidebar form, in accordance with AWeber, the provider of Nikki, In Stitches’ opt-in boxes.
But while pop-ups may be effective, they can be incredibly distracting to visitors, and can lead to decreased time-on-site and page views. A fix for your problem may be to utilize exit-intent pop-ups. These are typically pop-up forms which are only displayed when visitors have indicated they’re intending to leave the website, either by exiting the page or by switching windows. In such cases, there’s less danger of disrupting your potential customers, since they were on their solution anyway.
2. Top Bar Opt-In
Another strategy many sites use now is the very best-of-the-page opt-in bar. Plugins like WP-TopBar
or ProBlogger’s Sticky Top Bar Messenger
allow you to display a message (in this instance, an email offer or opt-in box) that’s always visible towards the top of the screen.
Make use of your top bar to provide something that’s truly valuable for your audience. When promoting a free info product, consider telling visitors what problem you’re going to help them solve-don’t just provide you with the promise of “regular updates shipped to your inbox.”
3. Survey Results
This is a successful strategy I’m seeing used increasingly more nowadays. We all know surveying our site visitors and social websites followers can increase engagement and offer us valuable data; it may also be a wonderful method to grow your email list.
Many big sales and marketing companies use this strategy (think Salesforce
), but small-business people can easily use it as well. Here’s how to accomplish it: Build a simple survey using SurveyMonkey
or Google Forms
. Promote the survey on the website and to your social websites followers, asking these to participate. Once you’ve had an opportunity to compile the results (and possibly produce a nifty graph or two), provide the results in a free report. For simple polls, you may even hyperlink to the results from the thank-you page.
You’ll be very impressed to discover that does not only will be the fans and followers willing to give their email for that results, but they’re actually eager to accomplish this. You may find they’re checking in with anyone to inquire when your report is ready yet.
4. Email Partnership Campaigns
Consider establishing an email partnership using a complementary business in your niche or industry. These partnerships typically involve a binding agreement to advertise and even distribute each other’s emails. There are several techniques to structure this type of partnership:
Accept to hyperlink to each other’s content where appropriate and relevant
Promote the advantages of each other’s email lists
Promote each other’s free info products
Offer your subscribers a package deal; e.g., a “two-for-one” email offer. But take care using this type of one: If you choose someone whose content isn’t around par with yours, you can be anchoring yourself to a sinking boat.
Don’t forget to tug out each of the stops in your efforts to build your listing of email leads. You ought to decide on using a number of methods for a set length of time to help you deduce the ones that are the very best with the audience.
Most business people understand the importance of constructing a healthy email list. However, many are also stuck in the rut, utilizing the same strategies over and over. Take a chance and try out the five strategies above, to see how they do the job.