Are pr and crisis management planning important to your company? The answer is easy and direct. Public relations and crisis management planning are not just important to your small business, they are both Vital to your organization, regardless of your kind of business. In today’s fast-paced and ever-changing world, business is news. Plant closings, mergers and acquisitions, unemployment, strikes, labor negotiations, company expansions, building projects, construction-related accidents and catastrophes are usually the lead story around the first page or perhaps the six o’clock news. Yet many organizations are totally unprepared or otherwise ill-prepared to handle the publicity and crisis management aspects of these events. This unpreparedness can bring about many negative and undesirable outcomes for you, the employees, your customers and clients, your business as well as your business and industry sector.
Many organizations always have been and constantly are usually in a highly visible position to the public as well as the media. For instance, the property and construction sector is important to the economy, and also the all around health, safety & welfare of your public. The media are incredibly interested in the building and construction industry as a result of potential “high interest” stories it may generate, both positive and negative. To achieve success in today’s business community, all companies must figure out how to manage rapid change and crises and work diligently to produce strong publicity and crisis management plans.
An over-all publicity program is important in your business to: complement advertising; provide research capabilities for marketing efforts; provide capabilities for special attractions to enhance company & industry visibility; monitor governmental organizations; to talk the state-of-the-industry for the public, including opinion of legislation, regulations, economic conditions, and other factors and events impacting your business; and to get in touch with past and existing clients. A plan de gestion de crise, including pr aspects, is absolutely essential to maintain a company’s credibility and positive image in the face of adversity. The company’s customers, employees, management, financial supporters, industry associates, most people as well as the media need to feel that you will be well-organized and have the capacity to handle an emergency in a very professional manner. Crises will not afford the luxury of energy to pause and think thoroughly from the specific problem. Therefore, there is a have to be prepared for every type of emergency probably to take place.In my opinion that a great many crises running a business, just like in our lives, are often foreseeable. These crises may be managed and might provide unprecedented opportunities for positive public relations. The majority of companies are hesitant to prepare for adversity because they do not wish to admit that the business organization could ever be accountable for poor performance or mistakes.
A firm which will not get ready for the chance that some plan might not work or that conditions of economic may change quickly – including changes beyond their control – will quickly find itself unable to handle a crisis and therefore will be affected severe negative effects about the business and its image on the public along with its clients.
One of the most critical time for your business, when it comes to pr, happens when a catastrophe, scandal, or some other negative event occurs that requires your small business or industry sector at large. Things can and do get it wrong from the best managed companies and organizations. Therefore, by accepting this fact and anticipating certain crises, the opportunity damage from the crises may be minimized. Contingency planning crises is not merely a good management practice in every organization but, during my view, this is a mandatory practice for any business.
Many companies today have high risk, high visibility, high-impact on the public and our everyday lives, and high contact with potential crises. Because of these characteristics, the opportunity damage coming from a crisis can be greatly multiplied. An unprepared, misinformed, or ill-at-ease company spokesperson; a disgruntled employee; along with a victim of the tragedy at a building site have the possibility of accomplishing inestimable problems for your small business or industry by their remarks towards the media. Yet there are many instances when a company representative is thrust in to the spotlight for an official “spokesperson” with little or no training in dealing with the media, particularly in a crisis situation. In reality, when it comes to working with the media, the majority of people prefer to “be excused” through the task, as they are ill-prepared psychologically and professionally to handle the media. In today’s world, you have to become prepared psychologically and professionally.
Conducting pr activities with out a plan is the just like someone trying to build a quality building project without plans and specifications or a business attempting to manage the expansion of the business without any plans. Conducting crisis communications and public relations during emergencies with out a plan and entrreprise may be approximately the same as committing suicide or otherwise “shooting yourself in the foot,” as a result of potential damage that can result to your company’s image, business, employees, management, etc. as well as to the image and affect on your industry.
If you don’t believe the possibility damage that may originate from what I have written above, look at the effect of poor publicity efforts through the TMI accident, NASA’s Challenger tragedy, the EXXON Valdez oil spill event, or during the last major building site accident as well as the impact from the negative image about the companies along with their industries. Or look at the effect of good pr efforts in the Tylenol incident; through the odometer rollback incident at Chrysler; or during the last successful rescue at a construction site accident as well as the impact of your positive image on these organizations and their industries.
It can be time for you to truly recognize the importance of public relations and crisis management as well as their potential impact on your business. It is additionally time and energy to take steps about this! There is not any better place to start than in your own own organization and industry and professional associations by developing publicity plans, which include crisis management plans, and also by training key employees on how you can approach the media. With the risks as much as they are in your business, don’t leave pr and crisis management to chance or to a “seat in the pants” approach. Come up with a commitment and start planning for your future pr and crisis management efforts today. The futures of your company and to your industry have reached risk. Using a strong dedication to good pr and crisis management planning, the outcome could be tremendous. With out a strong commitment, the outcomes can be disastrous.