The two most visited websites are Google and Facebook and the second one is considered as the “must have” asset for businesses. Why? Because Facebook is a tool that allows you to connect with your prospective customers directly and almost personally. It is the B2C connection because customers can have a direct way of contacting a business.
With regards to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness is apparently missing. But that may be that businesses haven’t learned how to market Facebook properly. If you don’t possess a Facebook page to your company, or perhaps you aren’t seeing anything significant provided by your page, now you ask ,, have you been marketing your Facebook page to fullest possibility?
Let’s check out a couple of things you need to be doing to make use of this dynamic platform to improve brand awareness among other businesses, especially your competitors and vendors.
Step One. Create an intriguing Facebook page. Here is the initial thing your existing and prospective customers will spot and is also the most basic thing to do. Start by creating a profile by finding two pictures. You’ll need to have a 32px x 32px for that company’s profile image. You will want an 851px by 315px for your cover photo.
They are the very first thing is observed by visitors to your Facebook page, so it will be a huge deal. Remember good high-resolution quality graphics could be the reflection of your own business on Facebook.
Now, complete the business information. This consists of what your company is all about, a method to contact you, your days and hours of economic, your way of payment and anything that describes your company. This is not something you need to rush through after all… it is actually what is going to make an effect on visitors concerning your company.
Now What? Now you have your company Facebook page, the next step is to fill the page with content. You would like to top quality stuff in order that when visitors see your Facebook page, they would want to “like” the page!
Use images and videos which will create an environment which is so dynamic, visitors will want to speak to your company, or at a minimum, visit your website. You need to post something on Facebook no less than three days every week.
Why? Well, the net can be your 24/7/365 employee and Facebook is always there. So by posting regularly with content which is fun, informative, interesting, and intriguing, you can be interacting with visitors when they are on Facebook.
Studies have found that by posting a couple of time each day will get the most interaction with followers. You can set goals on your Facebook page that tracks your failures and successes using the content that you simply posting. Make use of this information to discover what visitors to your page need to see. Don’t be posting just to become active.
And remember, your existing customers, potential prospects, and suppliers, vendors, and even the competition are scanning Social Media Marketing all day, every day, all year round. Which means you can pre-schedule posts for holidays and weekends and not need to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next phase can be done with the step above simultaneously as the Facebook page progresses. Start with searching Facebook for your suppliers and vendors. Search for your customer’s Facebook page and industry news, trade magazines, and vendors. Then like their page and comment on their posts from the company’s Facebook page.
This Can Be B2B Social Networking Strategy
B2C Facebook pages wait for the existing and prospective customers ahead, more-or-less. It is actually much easier to just advertise in the store actually. However for a company, B2B marketing offers you the ability to connect to other businesses pages to advertise your brand, products, and services as well as share content.
By interacting with your competitors, suppliers, and vendors on Facebook, you will also gain other followers that will have an interest within your business too. If the fans of your own competitors, suppliers, and vendors pages notice your interaction with them, they will take a look at activity on your own Facebook page and when they see content that is certainly of interest in their mind, they’ll click that “like” button and start following your company too.
Maintain the Content Going
You must continue posting content on the Facebook page and you should share the content through the pages you may have liked and follow too. This will help you to carry on and form an environment that nurtures discussion on your Facebook page.
Remember, that content is king whether it is on the company website or your company’s social platforms. Together with a Facebook page, you need to have a Google page, a LinkedIn Page, a Twitter page and whatever other social media marketing platforms the competition, existing and prospective customers, suppliers, and vendors use.
Maintain the content high quality, informative and interesting or people won’t follow you on any social media marketing platform. Moreover quality content, make use of your social media platforms to promote too. These are great places to post contests, deals, and sweepstakes.
Which Needs Time! This is perhaps all planning to get you being online, daily, using these social networking platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there was a catch here, right? Yes, you’re going to have to invest some time on these social media marketing platforms to accomplish this all stuff we just discussed for successful B2B strategy and quality tixjae posting. And that is certainly where I can enable you to as being a Freelance Writer & Virtual Assistant! Reach out to me and find out the things i can offer you and your business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and after that get in touch!