Internet Marketing Services – As the web continues to change and become more mobile and diverse, one critical element in successful Online marketing remains constant: seo (SEO). At least 90% of all clicks, both from traditional desktop computers and from mobile phones, come due to someone typing a query into a search engine. Search still far outshines social media and paid advertising as the way most people find your business online-and it costs less. Poor SEO strategy can make a website invisible to prospective customers-on the contrary, smart SEO may bring in more visitors, leads and sales!
What exactly is SEO? SEO is the art and science of designing and marketing an internet site to ensure that it appears on the first page (as near as you can to the very top of the list) when a potential customer types in a query for a service or product. This is a highly complex field which involves years of training as well as on-going study because search engines as well as the web itself are constantly changing. Successful SEO involves website design, a site’s technical architecture and the intensely well-researched application of marketing keywords and key phrases into well-written, customer-focused content (blogs, website text, pr releases, etc.) that gets noticed positively through the major search engines.
Can I DIY my SEO? Certainly not. To be able to put a successful, long-term website marketing strategy together, you need a certified SEO expert. It takes constant, intensive work and study to be able to do SEO successfully-it’s a full-time job. This really is particularly true as search engine listings are always changing their search algorithms, and the increasing switch to a mobile web is continually shaking the SEO field up. You have to spend time doing whatever you do best in your small business, which is the reason you need a certified SEO expert to assist. This is a smart investment which will improve your ROI for a long time.
Our History in Certified SEO – Right here at Affordable Website Design and Marketing, Inc., our certified SEO expert works inside the white-hat SEO field for 15 years, constantly staying on the top of the newest developments in the market. We feel in building ethical SEO right into the web site design and architecture for all of our clients. We work together with them to develop comprehensive website marketing plans which involve hours of intense marketing research. We strictly stick to SEO best practices (referred to as white-hat SEO) and apply our expertise to assist our clients’ websites stay on the first page of search inquiries involving their products and services, services and locations.
White Hat SEO vs. Black Hat SEO – Be wary of SEO firms promising you the top spot on every search query on each search engine ever created for a “small fee.” This could seem like a bargain, however it isn’t. First of all, this is impossible. Second, it is unethical. These black-hat tactics usually involve sloppy moves like keyword stuffing, shady link-building and submitting your site to 1000s of spam websites. Google, Bing and Yahoo constantly tweak and redesign their search algorithms to remove websites using these kinds of unethical SEO tactics off their search results. This may severely damage any website’s visibility and reputation, sending your SEO investment down a black hole.
While we cannot promise which our websites will always be number one on every applicable search query, we do promise to constantly make an effort to keep our clients’ websites as close to the the surface of the first page as we are able to-always using ethical, white hat SEO strategies that increase your website’s visibility, reputation, usability and customer satisfaction.
Just How Do We Implement a Smart SEO Strategy? The very first phase of every web development or website marketing project involves a huge level of marketing research. This really is necessary to ensure our company is baynah your SEO dollars within the best direction. When we understand your small business, your competition as well as your target market, we get to operate building SEO into the website’s design, architecture and content, having an eye toward keeping it all mobile. Remember:
90% of all clicks (visits to websites) result from organic searches on the search engines, Bing, etc. (Way over social media marketing or paid advertising.) Organic SEO costs less than sponsored search engine results and generates much more traffic over time, which is actually a very smart, long-term business investment. Concurrently, to obtain the ball rolling, we often complement SEO with pay-per-click advertising to trigger results as the SEO method is entering effect and gathering speed. SEO is important for businesses in the beginning stages, established businesses that want to maintain their market share and brand recognition-as well as everyone between.