There are many different press release companies that offer both the writing and distributing of pr releases on the Internet. We have used a few of these companies and we have seen almost no results and paid for it through the nose. In fact, as being a locally based service company, we have seen far more results from writing and distributing our press releases to local publications ourselves. Getting a press release published in lots of small local newspapers at one time is sometimes just as good as getting go here in a major publication. No matter what you hear, the fact is that newspapers still beat local search methods on the Internet in terms of driving customers to your door that are ready to purchase. The sole difference is the buying price of the advertising. Newspapers are extremely expensive to “advertise” in but they will publish your press release at no cost!
Writing an excellent press release and mailing it off to the right people is usually the quickest and most affordable method for any business to create plenty of exposure, new business and orders. Unfortunately, most small businesses tend not to write or distribute one particular press release ever. You ought to make writing and distributing pr releases part of your well rounded marketing scheme.
What lots of small companies don’t realize is that many magazines and newsletters depend upon press releases to fill their pages. They are going to use your writings as “filler.” And all you need to do to help you get press release printed in some publications is to usually mail the publisher a duplicate of your press release.
We utilized many free press announcements when our team was new back before we had enough money to get advertising. We still use press releases today for any newsworthy reason we can. Over time we’ve discovered that when writing a press release, they are our main objectives:
To have the press release accepted by the newspaper editor and printed within the publication. Once printed, to get the press releases read by people who get have the publication that the press release is printed in. To get the desired reaction from people who read the press release and are prospective customers. The required action is made before we write the press release.
We’ve discovered that writing a press release seems and reads like an article from the magazine has a better chance of ending up as a featured article within the magazine than one that reads such as an advertisement.Here’s creating a press release that will get your company noticed.
Help guide to Obtaining a Press Release/Article Published – Identify magazines, newsletters and newspapers whose readers are specially interested in the services or products your press release will be about. Although “carpet bombing” does work try to avoid the typical interest publications which cover a wide range of subjects and target just the publications that reach your potential prospects.
Once you’ve identified a specific publication that reaches your target audience, call and inquire to have a sample copy from the publication mailed to you personally. Using the Sample copy from the publication in hand, look over it and identify all of the press releases or press release/articles printed inside it. Utilize the sample press release or article already printed in the selected publication as helpful tips for write your personal press release. Structure your press release so that it closely resembles ones already printed within the publication. Include each of the elements based in the printed press release. This includes photos, typestyle, total length of Press release, duration of headline, everything.
Once you’ve written and proofread your press release, print it in a format that matches within the magazine. This can be so you’ll have an idea of methods it’ll look when the magazine accepts it. In the event the press release is simply too long or too short, fix it. You want to be sure your press release/article is simply appropriate for the magazine. After you’ve done all this, print the press release on the laser printer using your best paper, attach a top quality white and black photo, write a quick job cover letter, and send the press release to the editor of the publication.
Do this again same process with a number of other publications. On all press releases (although not on articles) range from the phrase, ‘Review copies available’. This gives the editor a chance to decide to write an entire review pwauyp the item. Don’t do this on articles because they should be the equivalent of an overview for the product anyway.
Always add a photo with the press release. We go to great lengths to pose the photo in a manner that is most likely to attract potential prospects. Always send a press release in a 9 x 12 envelope, using a cardboard insert to maintain it from being bent. Always call the magazine and identify the correct spelling in the name of the person the press release article should be brought to.
Always expect to answer questions about anything printed in the press release. The editor may call, and in case the press release is printed customers will call. Always treat these calls like those are the most important ones you’ll ever get, as they are.