Astrology is a meme, and it’s spreading in that blooming, unfurling way that memes do. On social networking, astrologers and astrology meme machines amass tens or hundreds of thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, kinds of fried potatoes. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed articles flourish.
This isn’t the very first moment โหราศาสตร์ยูเรเนียน had and it also won’t become the last. The practice has been in existence in various forms for hundreds of years. More recently, the New Age movement of the 1960s and ’70s came with a heaping helping of the zodiac. (Some also reference the newest Age as the “Age of Aquarius”-the 2,000-year period right after the Earth has been said to maneuver to the Aquarius sign.)
In the decades in between the New Age boom and now, while astrology certainly didn’t vanish entirely-you can still regularly find horoscopes in the back pages of magazines-it “went back to being a bit more inside the background,” says Chani Nicholas, an astrologer located in Los Angeles. “Then there’s something that’s happened during the last five-years that’s given it an edginess, a relevance for this some time and place, it hasn’t had for any good 35 years. Millennials have taken it and run along with it.”
Lots of people I spoke to for this piece said they had a sense the stigma attached to astrology, even though it still exists, had receded because the practice has grabbed a foothold in online culture, particularly for young adults.
“Over the past 2 yrs, we’ve really seen a reframing of brand new Age practices, very much aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for that site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says a typical horoscope post on the site got 150 percent more traffic in 2017 compared to the year before.
In a few ways, astrology is perfectly best for the net age. There’s a minimal barrier to entry, and nearly endless depths to plumb if you believe like falling down a Google research hole. The accessibility of more in-depth information online has given this cultural wave of astrology a certain erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A fast primer: Astrology is not a science; there’s no evidence that one’s zodiac sign actually correlates to personality. However the system possesses its own sort of logic. Astrology ascribes meaning for the placement of molzct sun, the moon, and also the planets within 12 sections of the sky-the signs of the zodiac. You likely know your sun sign, the favourite zodiac sign, even if you’re no astrology buff. It’s based on where sun was on your birthday. But the placement of the moon and each one of the other planets at that time and site of the birth adds additional shades for the picture individuals painted by your “birth chart.”
“The kids today along with their memes are similar to the ideal context for astrology.” What โหราศาสตร์ยูเรเนียน are meant to do is provide you with information regarding what the planets are performing right now, and down the road, and exactly how everything that affects each sign. “Think in the planets as a cocktail party,” explains Susan Miller, the favorite astrologer who founded the Astrology Zone website. “You might have three people talking together, two may be over in the corner arguing, Venus and Mars could be kissing one another. I have to make sensation of those conversations which can be happening monthly to suit your needs.”