Foakley is such an accepted word that websites openly sell “Foakley” glasses. For instance, Fake Oakleys claims to be a US company with a US address, and sells Foakley Radarlocks for $13 – it offers the Oakley logo at the top of the homepage however the word “Foakley” is all over the site, plus it openly states that the glasses are knock-offs. Of course, the website isn’t really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this is far from the only real website selling Oakley knock-offs. There are Foakley sellers on Alibaba, DHgate, as well as other Chinese online merchants. A British cycle industry executive told BikeBiz that all of the riders within his cycling club who wore Oakley’s have, in fact, been wearing Foakleys for around earlier times several years.
Oakley is belonging to the $9bn Luxottica Group of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector such as a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has an excellent long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The audience also makes and distributes eyewear brands like Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution additionally, it dominates retail: it owns 7,000 stores all over the world, including Sunglass Hut, the current market leader. When pre-takeover, Oakley was starved of access to Sunglass Hut its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is within surgical device sales. He vlogs as “CyclingMaven”. Certainly one of his most favored videos is on the technical merits of Foakleys. “We pay a premium for many things within australia. My Oakleys, with lenses, were pushing nearly AU$600. I put them on a [bike storage] cage; within a couple of hours, they were gone.To replace them would be expensive. Somebody sent us a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the better of me, and I bought some. And also the quality was shocking – I couldn’t believe how good these were. For $30.
“Are they made in exactly the same factory as Oakley Sunglasses Cheap? I don’t know, but a lot of people who purchase these fakes will rationalise it this way. Not everybody feels comfortable buying counterfeit products. “The anti-establishment side of me says, look, here’s a company selling bits of plastic for AU$500. Within my mind, they’re ripping people off. I don’t worry about the study and development. There’s always going to be somebody innovating. If Oakley would disappear off the face of the earth tomorrow, some other company would replace them, and probably wouldn’t charge the maximum amount of money for their products. These businesses bend people over; they drive them for any ride. Because situation I’ve got no difficulties with exploring the counterfeit product side of things.
“Whenever I handled Oakley glasses owned by friends I thought “these are just pieces of plastic with many nice branding to them.” I searched on eBay for “cycling sunglasses” and found a pair that bore a striking resemblance to Oakley Jawbones and another pair that bore a striking resemblance to Oakley Radarlocks. These people were about £8 each, delivered from China. They didn’t hold the Oakley branding on the photos on the eBay listing however when the Jawbones arrived that they had Oakley branding, including “Made in the USA” stamped on the arms, and also the oval Oakley emblem was where you’d anticipate seeing it. These people were indistinguishable from genuine Jawbones. They txkeay well (but the arm broke after a couple of months).
“The “Radarlocks” was included with free lenses and a case. They fitted very well, and I’m still using them. “I tell other people they’re fake. There’s perverse satisfaction to get something less than another individual. I have no brand loyalty, I didn’t have them for that cachet of the brand, I really desire them to help keep the bugs away from my eyes, and never be upset after i inevitably lose them.
“After I see Oakleys outside in the wild I look at them critically. The manufacturer is diluted by all of the fakes on the market. “I purchased fakes because We have terrible trouble getting sunglasses which fit so I didn’t want to spend plenty of cash on a trial and error purchase. £8 means they’re throwaway.
“I had a hot debate with a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in almost any sunglasses for under £20 a lens. I took mine as a result of the medical physics lab in my hospital, and the chap who tests each of the equipment for your dermatology UV labs provides the machinery to test UV-A and -B. I also took some expensive and real Ted Baker casual sunglasses, too. Each of them passed 100 %.
“The lab manager stated it was hard to get polycarbonate plastic that lets UV-A and -B through – he needs it for some of his applications and desires to purchase it from the special source. Automatically polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded should you wear cheap sunglasses that’s not a very strong case whatsoever.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, such things as spoke keys for pennies. “My buddies are indifferent; they don’t give a great deal of stuff. “There are several chaps inside the club who will need to have the newest expensive thing. I haven’t talked to them about fakes, partly because I don’t want to piss on their parade. “I was able to afford to buy the real thing. The main reason I don’t always is identical reason I buy a £1 loaf of bread in Tescos as opposed to from an artisan baker and pay £20 to get a loaf that’s been brought over from France that morning by private jet.
“You would like something that does the work for any reasonable amount of cash. And also to me a couple of Oakley Knockoffs for £100 or maybe more is excessive. “I’m prepared to spend considerable amounts of income on some things. This may not be rational, but it’s the way i view things. “Terrorism, child labour? It hasn’t struck me. Not for bike parts. It’s potent food for thought. If it’s true, that would put me right off. “This can be messages put out by large corporations with vested interests when all I’m probably doing is supporting a little Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster back in the day. Now it’s just quicker and simpler to purchase from legitimate sources. “I understand the buying price of the plastic in a pair of Oakley’s is just a small element of their costs, having said that i don’t want to cover their marketing and their sponsorship, I am just only willing to pay for the merchandise.”