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Nearing the end of 2016, Google began letting webmasters find out about upcoming changes to their search engine ranking system that would have impact on how sites will be viewed in 2017. To carry on to rank well in 2017, websites will need to hit certain additional criteria. In the following paragraphs, I discuss these key new changes that will impact your website’s organic Search engine optimization rankings within the Google Search Engine.

The initial item on their own list is the one about making sure that your website features a published SSL certificate in place. Now, in terms of buy seo services go, you will start to be penalized unless you have an SSL certificate in position on the site.

One of the primary moves in this connection already now set up, is the fact that unless you have an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to allow a prospective page viewer remember that the site has not been secured. Clicking on the exclamation mark raises the details from the security infraction. This new item is currently already in position on the browser with all the January 2017 Chrome “56” browser update.

SSL certificates are not a major expense nowadays and you may buy them put in place for only about $26 annually in case you are not running an e-commerce site and about $70 or so if you are. Google is quite interested in customers being protected as they head to websites directed by Google and they wish to make sure that customer data entered on these sites is encrypted as well as a person’s details are kept safe. In connection with this, they are going to therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate set up. So, if being discovered by Google organically is essential to you personally, this is a step you need to take together with your site.

Next on the agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google continues to be hearing their complaints. Google found that popup adds often can cover a whole screen on a mobile device and can even be hard to eliminate. So now as Googlebot crawls your webpages and then in particular, your mobile webpages, remember that they will be looking on popup adds with disfavor along with your page is going to be penalized if popup adds are located.

Google’s move here is because are wanting to deliver quality content to their search and “AdWords” customers on the part of their advertisers. These are on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an increase sell something. Advertising on the web is going to commence to change for this reason new internet search engine ranking requirement so when you are wanting available and you currently run popups on your pages, you will be planning to start doing a bit of rework on these pages. Do standard advertising through anchor-text links and hyperlinked images on pages instead – Google will reward you for it rather than penalizing you.

The next change required for 2017 will see many people scrambling to enhance their website design architectures. Up to 50 % of all Internet access these days is performed by cellular devices including tablets.

In a recent study completed by a Google subsidiary company, it had been learned that the normal load time to get a webpage on a mobile phone is still sitting at about 19 seconds to load. This same study suggests that mobile device users on the contrary only have an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users abort which means that slow-loading mobile pages that Google currently sends customers to via their online search engine and for their AdWords advertisers, are certainly not getting loaded.

So everything is changing. Google presently has setup an entirely separate search engine “page indexing” database inside their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and in case your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google will make note of it and your page will not be turning up inside their search engine results for users until you can get this fixed.

This last change will have significant impacts on those entrepreneurs running websites using template webpage systems since these tend to make a large amount of very “fat” webpages that load poorly. Webpages utilizing a lot of “Javascript callouts” like when “widgets” are used in a WordPress website; are extremely fat and slow loading and can have hardly any chance of passing the “Googlebot” crawler speed requirements for cellular devices.

With more than 50% of all the website interactions now originating from mobile, it has the chance of cutting your total visitors by nearly half once your pages have already been flagged by Googlebot to be slow loading – not that mobile was helping you anyway with approximately 53% of men and women clicking off before your page ever got loaded to start with.

In fact, many WordPress theme providers are actually scrambling to construct and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury remains on these however as to osdcpa or otherwise not they can get right down to the 2-4 second page loading time “sweet-spot” requirements now being required by Google.

Going to loading times which can be consistently this fast, will basically require the construction of “natively coded, responsive” webpages that do not use widgets of any sort. And even time choose to use convert the material of an existing fat page right into a fast loading, content filled mobile page needs time which could still keep your page out of the fast loading category.

In summary, the Internet search engine today is looking for professionally built, natively coded webpages to serve up solid content to its customers on mobile phones. To reach your goals with a website organically in the future because of this, will demand for a lot of online entrepreneurs, a requirement to rebuild existing websites.

Do you ever wonder about those error codes you get once you click on the fix-it from Google Analytics? As well as other Analytical File? I noticed some of the error codes are “code” issues, because Google (or some other internet search engine) has crawled the site, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The situation with ‘fixing’ those errors is they aren’t really errors, but access code which allows your website to function.

The situation with having ‘crawlers’ analyze your internet site, and taking their word to your placements, ranks, along with other site wide issues, is that your site has been produced with variables that aren’t accessible to ALL crawler programs. Not everybody uses exactly the same combination of plugins, code, and securities as ‘everyone else’.