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The sale of 禮盒 fell dramatically in 2013, Chinese state media said, in another indication of the impact the ruling Communist Party’s anti-corruption drive has already established on consumer behaviour.

Part of the China National Food Industry Association told official news agency Xinhua late on Wednesday that the sales volume of gift food products is estimated to get fallen roughly 40 % in 2013.

The sale of traditional glutinous rice cakes was particularly hard hit, said Weng Yangyang, a senior official through the rice cake industry association.

Xinhua said a great gift box of rice cakes, that are covered with reed leaves and eaten during the annual Dragon Boat Festival in the spring, could sell for just as much as 2,888 yuan ($480).

“For all those food firms that rely on selling gifts, and seek high profits, the industry share has fallen more, and times take time and effort,” Weng said.

Luxury gift boxes containing foods for example premium alcohol, nuts, or traditional mooncakes happen to be a requisite component of doing business in China, and bring a form of dexrpky23 bribery.

However, since taking over the reins of your Communist Party in November 2012 and the government in March, President Xi Jinping has vowed to break into on corruption. Last year, the federal government launched a campaign against extravagance and waste, designed to curtail gift giving and lavish banquets.

Need for 伴手禮 filled with shark’s fin as well as other lavish pastries waned during the Mid-Autumn Festival this coming year in favour of less conspicuous gifts. ($1 = 6.0714 Chinese yuan) (Reporting By Adam Rose; Editing by Paul Tait).