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TCBY (The Country’s Best Yogurt) is an American chain of frozen yogurt stores. It is probably the largest U.S. retailers of soft-serve frozen yogurt

Back in 1981, TCBY opened the country’s first frozen yogurt shop in Arkansas. Realizing quickly that we had a unique product the nation was clamoring for, we started offering franchise opportunities these year. Since that period, we’ve continued to develop to in excess of 360 stores nationwide.

Our company is also continually searching for ways to keep our customers satisfied and coming back for more. That’s why we joined forces with Mrs. FieldsĀ® in 2000 to become Mrs. Fields Famous Brands. Today, TCBY Prices leads the marketplace in nutrition, taste, and new product innovation, always reaching to anticipate the evolving wants and needs in our customers.

We’ve remodeled our interiors and our brand to mirror our forward-thinking outlook on the future with a modern logo and logo, colorful palette and stylish interior decor. We’ve been creating a legacy of great tasting, healthy frozen desserts over the past thirty years and that we don’t possess goal of slowing down or looking back.

In 1981, Frank D. Hickingbotham opened the initial TCBY in Little Rock, Arkansas. TCBY began franchising the following year, and by 1984 there was over 100 stores.

Prior to 1984, the company’s name was “This Can’t Be Yogurt,” but a lawsuit coming from a competitor, I Can’t Believe It’s Yogurt!, forced TCBY to create a new name from its initials, eventually using “The Country’s Best Yogurt”. TCBY began co-branding with Taco Bell, McDonald’s, Subway, and Burger King in 1995.

In 1991 TCBY moved into the tallest building in Arkansas, Simmons Tower based in downtown Little Rock, as well as the building was renamed The TCBY Tower until 2000 when TCBY vacated.

Mrs. Fields acquired TCBY during early 2000 and have become Mrs. Fields Famous Brands. The combined company relocated headquarters to Broomfield, Colorado in 2012.

In 2001, there have been 1,777 TCBY locations across the country. By 2011, after several waves of closings, there was 405.

Products and promotions

TCBY offers frozen yogurt in a number of flavors. The chain typically serves hard scooped and soft serve yogurt, while newer concept stores offer only soft serve. The new concept stores follow a self-service model, with customers being charged by weight. Soft serve yogurt will come in Golden Vanilla, Chocolate, and White Chocolate Mousse flavors which are available daily, in addition to various rotating flavors. TCBY also serves drinks like Berriyo yogurt smoothies and Frappe Chillers.

In September 2010, TCBY announced the exam launch of breakfast and lunch meal replacement bowls, parfaits and smoothies produced from non-frozen “fresh” yogurt called Yovana-Simply Yogurt by two self-service company stores in the headquarters of Salt Lake City.

2010 also saw the opening of the prototype store in Salt Lake City, Utah, operating within a different business model. Rather than customers ordering and being served in a traditional fashion, they serve themselves using any nwkfqh of available yogurt flavors, add their very own mix of fruit or candy toppings, and pay by the ounce.

In May 2011, TCBY launched Super Fro-Yo, a reformulated version of the yogurt with a more nutrient-rich profile. The company brought down the fat content of their yogurt to below 2 percent, so that it can be labeled low fat. On January 10, 2012, TCBY launched a Greek frozen yogurt product. TCBY is definitely the first frozen yogurt chain to offer Greek frozen yogurt. Each year, TCBY Hours Thanksgiving Hours offers mothers across the nation a totally free frozen yogurt on Mother’s Day, and fathers a free frozen yogurt on Father’s Day.