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Fast-casual restaurant concept Freddys Frozen Custard announced today it has opened its first international location within the Dubai Mall. The brand’s second international location is slated to start at the Mall of the Emirates in the coming weeks. The restaurants are owned and operated by Tastebuds Group, who will continue to drive Freddy’s growth through the entire Middle East, with plans to open locations in the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.

“The training and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has been incredible and a true proof of the level of passion and commitment they devote to each venture,” said Yousef Khattar, managing director of Tastebuds Group. “It really has been a pleasure working alongside they to ensure all facets of the family friendly concept will likely be received well by our guests in Dubai. Our company is truly elated to celebrate the opening of Freddy’s first international location, and in order to bring the flavour of Freddy’s authentic steakburgers and frozen custard towards the Middle East the very first time.”

Freddy’s enduring persistence for providing high-quality, premium products and exceptional service has become the driving force behind the brand’s consistent growth domestically, and today, internationally. Staying true to the core values, Freddy’s worked to make certain a seamless transition as the concept entered a new country by adjusting to the local culture in a variety of aspects including training protocols, hours of operation, menu items offered and portion size, among others. The Dubai locations will serve the identical premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef as his or her U.S. counterparts.

“As one of the world’s top tourist destinations, Dubai comes with an unparalleled amount of hospitality, complimenting Freddy’s deep commitment to providing our guests with genuine service in a welcoming atmosphere,” said Ben Hesse, V . P . of Training and folks Development. “Identifying which menu items and processes to uphold or alter were critical for our long-term success and further growth internationally. The Tastebuds team indicates incredible commitment through their extensive training in Wichita, and we’re thrilled to achieve the privilege of entering a new and exciting market. We look ahead to delivering the Freddy’s experience through the entire Middle East.”

Earlier this coming year, Freddy’s announced its expansion in to the nontraditional space for the first time with the opening of new locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a smaller restaurant prototype having an updated kitchen design that maintains volume ability to allow new and existing franchisees innovative approaches to expand their portfolio using the brand. These points of growth for that brand helped lay the cornerstone for international expansion in to the Dubai Mall and Mall from the Emirates.

Freddy’s Frozen Custard & Steakburgers® plans to open a lot more than 40 restaurants nationwide throughout the end of 2019. Franchise opportunities stay in areas over the U.S., like the West Coast, Upper Midwest, Northeast and Florida. For lpbwey information about development opportunities, contact Markus Scholler, V . P . of Franchise Development, at 316-719-7850, or visit www.freddysusa.com/franchising.

About Freddy’s

Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering a unique combination of cooked-to-order Is Freddys Open Today seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries combined with Freddy’s Famous Fry Sauce® and frozen custard that is certainly freshly churned through the entire day. Today, Freddy’s has expanded to greater than 300 domestic locations that serve 32 states across the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida as well as 2 international locations in Dubai.